It’s one thing to create some great new creation that the world needs, but it’ll surely collect dust if your packaging lacks efficient communication. Packaging your invention is all about communicating the details, so don’t make assumptions that the person you’re trying to reach already knows what you know.
I always enjoy watching talented inventors, engineers and designers describe their creations to colleagues. There is actually an assumptive “you know what I mean” going on as they skip information during the description phase of the explanation, inventor ideas which eventually leads to a communication break-down. I chose the best way to overcome these sorts of problems is by bringing in the person who has no working knowledge of the project. Now, talk to the stranger, a clean slate with no predetermined notions of your invention. I think you will amaze yourself when you sit back and take notes on the way that they talk about the awesome product.
Watch the direction they analyze the invention, discovering its features and benefits. As an inventor you’ll observe that your whole demeanor and language selection will change, almost like you’re emailing a small child. It’s right then and there you’ll have the genius of communication. You’ve to throw all the jargon the actual window and invention idea take away preconceptions. Encourage this person to ask questions. Act as the teacher, because when you teach, you must re-evaluate all you know about the subject and gives it within an easy-to-understand type. Teaching is learning, so hopefully the exercise will teach you how to speak your design.
Remember, particularly when buy what they don’t understand. This makes things especially difficult when your invention is one challenge consumers in no way seen until today. In that case you’re responsible for http://www.humennecity.com showing the problem a user faces and the way your creation solves it, using language they understand. It is not as simple as it seems, but having fresh eyes look over your invention, as I described earlier, helps you understand how to market and communicate it.